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Tips to improve your email signature

Suzy is proud of her extensive list of life accomplishments and certifications. So proud in fact that she felt it necessary to include each and everyone one of them on her email signature as a friendly footnote to her success. Everyone must be so proud and happy for me, thought Suzy.

Unbeknownst to her… Suzy’s signature™ quickly made her the laughing stock of the office. Don’t be Suzy.

In today’s professional, tech-oriented world, email signatures are a small yet valuable area to tell a little more about yourself. In this blog post, we’ll explore the fine line between professionalism and tomfoolery that is email signatures.

Less is more

Like we learned from Suzy, email signatures should be a maximum of four lines. Use these four lines  wisely and include only valuable information such as a title and contact information. You can chop the legal disclaimer or virus scan verification, too.

Don’t get too flashy

Email signatures should be primarily text, with images reserved for logos or a small self-portrait. Not only does it give of an air of professionalism, but it lessens the chance of compatibility or loading issues when viewed on a mobile platform.

Buttons are your friend

A way to include a wealth of contact information while keeping things minimal is to use social media buttons. These small buttons can be ordered and linked to the appropriate social media platforms.

Signatures are brand-reflective

When you paint your signature, use colors that are consistent with your company’s  branding guide. Most text should be black, but using company colors to create title emphasis is fine – so long as it is easy legible.
Cape Fear Networks encourages all of our clients to adopt the current gold standard for self-marketing and promotion through email. When it comes to first impressions and lead chasing, a signature could help make or break a potential business relationship forming.